In the past few years, social media has become a great platform for businesses for generating leads. They are utilizing every essential feature to drive lead opportunities for their business. The main reason behind it is the increasing number of audiences on every major platform. Even local enterprises are collaborating with social media companies in Pune, Bangalore, Delhi, etc.
Facebook is already providing online advertising feature, which can also be used for Instagram as well. And other platforms like LinkedIn has a separate set of ad services for the businesses. So, it will be a great opportunity to generate leads from these platforms.
Here are the top ways to create and execute your lead generation campaigns through these major platforms:
- Optimize your profile
You will require to build your business profile, and if have one then optimize it according to your niche. Add some features that can help your brand to grow more. It will include your site links, hashtags, services/products, etc. These add-ons will help to increase engagement as well.
Moreover, keep your top-rated posts on top in your profile, so that your target audience can trust your brand more productively.For instance, you can posts pictures of user reviews on top of your feed. In this way, your business profile on every social media channel will look more professional.
- Go Live & Upload Videos
Going live on your social media profile will grab attention of your target audiences, and create more opportunities for generating leads. You can broadcasting live video of unboxing a product or handling queries you are getting from live audiences.
Another great feature is to upload the videos of how-to guides or product information, so that you can attract as much users as possible. Nowadays, companies do webinars to attain the attention of maximum users from across the globe.
- Upload Promotional Stories
Updating story feeds regularly will also help to increase the opportunity of getting leads. Since the stories are the first aspect that users interact with on social media, so it would be an added advantage to upload promotional stories of your products.
You just need to include the high-quality images and texts in the stories to create an impact on your target audiences. Moreover, you can implement CTA (click-to-action) links or buttons in your stories.
Instagram stories provide a feature to add links to your websites in your stories. Hence, it will be very beneficial to utilize stories for generating leads for your business.
- UsePaid Ads Options
Social media also offer sponsored and promotional ad features that can help your business to get a huge attention on your posts. This feature will show your business ad on top of the users’ feed.
Moreover, the costs of these ads will also depend on the impressions you will get on your posts. Unlike PPC search ads, there is no cost cutting on the basis of clicks. So, they are budget-friendly as compared to other ad search marketing methods.
Social media isn’t just restricted to the individuals, as business have started obtaining great opportunities for generating quality leads. Many start-up brands are searching for the best social media marketing company in India. They are looking to utilize above-mentioned methods with the professionals for getting profitable outcomes.
