Among other top social media channels, Instagram’s popularity increased rapidly among individuals as well as marketers. From start-ups to multi-national brands, everyone is looking to hit up this social media with the latest marketing strategies and trends. For instance, social media companies in Gurgaon are targeting local audiences to increase their brand’s popularity.
In recent years, Instagram also gets some updates for individual users as well as sponsored profilers. They are easing the utilization of this platform for better results. Entrepreneurs are running their sponsored ads through Instagram branding tools.
There are several facts behind this rapid rise of Instagram in just a short period of time. Here are they:
- Higher User Engagement
People like to scroll image-centric posts, and Instagram is all about it. Users come, post their status or photo, and engage more with other feeds. Marketers are taking this fact as a great opportunity to target thousands of audience.
They are increasing their presence on Instagram to get attention from more users on their profile and posts. Using top-notch and quality posts, they are filling their feeds with engaging images.
- Hashtag Evolution
A game-changing aspect for Instagram users and marketers is the utilization of hashtags. People will get their attention on your posts in increasing numbers if you use relevant and trending hashtags.
According to a research, 35% of Instagram search comes with hashtags. They follow them to get instant notifications of the posts linked with those terms. So, if you target your audiences with these phrases, you will get better engagement.
Not just on posts, but using hashtags in your profile’s bio is also a perfect example of hashtag evolution. Keep this aspect in your mind and increase your brand’s identity with this trick.
- Sponsored Stories offering better ROI
Entrepreneurs, start-ups, SMBs, and many other ventures are getting huge response through sponsored stories on Instagram. This features hep them to stay on top and first on story feeds of target audiences.
Moreover, stories get more engagement as compared to feed posts. So, users will marketers are trying to dominate their competitors through sponsored stories. Using top-quality images and graphical content, they are targeting audiences and driving leads as well.
Click on sponsored stories also increase traffic on site as well as profiles. You can take audiences on other profiles through story customization tools.
- Time-bound stories for instant hooks
Posts and stories that lasts for a limited time of period helps to keep people engaged with your posts. Over 400 million users stay active on Instagram regularly. This results in increased outcomes for the businesses as well as individual marketers.
For branding purposes, this aspect is beneficial for online businesses and ecommerce retailers. They can utilize offer-related or discount-oriented posts to attract their audiences and create more lead opportunities.
Since the last few years, this features has been getting immense response from the users and businesses. And that’s why this trick always work when it comes to increase overall recognition.
Facebook, Twitter, Pinterest, and LinkedIn are big names in the world of social media. Then comes Instagram with photo-centric platform, driving a huge number of audiences towards its features. Even if you are a small social media service provider in Noida, you can deliver some great outcomes for your business through this major platform.
