IQ Infotech is a leading provider of internet marketing services to our clients across the world. Blogging is also an integral part of internet marketing, SMO and SEO. Benefits of blogging in businesses are huge hence companies looking for marketing cannot ignore the blogging. Here we are presenting some of the benefits of blogging for your business.
Blogging helps to drive traffic to your website
Everyone wants to increase the traffic to their website. This can be accomplished in 3 ways:
- People can search your name of your company or products on the browser. But that is possible only when people are familiar with your name or the products
- You can generate more traffic by using Email Marketing. But that’s not as cheap as Blogging on internet.
- You can generate more traffic to your website by placing ads. But in this method when your ad fees are finished, traffic to your website will also stop or will be affected.
Hence Blogging, SMO and SEO are important to drive traffic to your website.
As the main content of your website doesn’t change so often hence when you post a new blog on your website, search engine will index it too. Hence your website again comes in organic search.
Also when you write a blog you can share it via social media like Facebook, LinkedIn, Twtter, Pinterest which also helps in getting more traffic to your website.
Hence the real benefit of social media is to drive new traffic to your website using search engine and social media.
Blogging helps to convert Traffic into Leads
Once you start receiving traffic on your website through your blog you can easily convert that traffic into leads. When you post a new blog at your website it is another indexed page and a new opportunity to generate new leads. You just have to add a call to action page/link in your blog. When the visitor will visit your blog he or she will see the call to action and when clicks on it will lead to a form which will be received by you to take further action. Thus blogging helps to convert traffic into leads.
Blogging helps in establishing brand
If your blogs answers the questions leads and customers are asking then it means your blog content is very helpful for your target customers. This will help in establishing your brand and image. This is very useful for increasing sales of your products and services as when all the doubts of your potential customers get cleared then they will buy your products or services immediately.
Blogging creates long term positive impact
One of the main benefits of blogging is that it creates long term positive impact on your business as once you write a good blog it will be indexed by search engine and in the coming months and years to come it will come in search results. If it becomes popular or if its content is too good it will generate 100s and 1000s of leads each month to your website without any new effort. This is called the compounding impact of blogs.
Hence now you must have understood that blogging is an essential part of internet marketing and along with SMO and SEO it create huge impact on the search engine ranking of your website which leads to more traffic, more leads and more business for your company. Hence if you want to take full advantage of Blogging then you can contact IQ Infotech which can guide you further in this.
