From the past 10 years, social media has gained a great popularity among individuals as well as businesses. We have seen entrepreneurs, SMEs, startups, and many other brands reaching global audiences through several platforms. In India, there several social media companies in Delhi, Bangalore, Hyderabad, and in other cities, trying to grow their brand effectively. They are approaching the latest methodologies to gain better outcomes for their business.
In recent years, there are many upgrades and updates that have changed the functioning of all social media platforms. Individuals as well as businesses are getting more leverage to popularize their profiles among their target audiences. The basic aim is to utilize the best and most beneficial features to run their social media marketing campaign.
Here are the trending aspects of social media that need to be included in your campaigns:
• Video with a message
Content is the foremost aspect which should get your focus to create an impact on your audiences. Visual content is determined to be more effective than plain texts, especially videos. For instance, uploading a video of a product by an ecommerce brand will convey the message with better impact rather than just posting an image or typographic element.
While making or creating videos, you can add realistic events that can help your audiences to recognize the key idea behind the content. For example, if you are selling a service and you want your audiences to know its benefits then you can show before/after factors of implementing your services.
• Automated Chatbots
While you run several campaigns on social media to popularize your brand, you will need some tools and services through which you can get instant notifications and alerts. Chatbots are one of these tools. Users that will visit your profile or business might need to ask something about your brand or a product.
Chatbots are the medium that can help you to instantly interact with those users and maintain professional coordination. Facebook, Instagram, LinkedIn, etc. – they all have integrated chatting feature through which any user can send you query or message, anytime. Just make sure to reply them immediately to gain better impression.
• Augmented Reality (AR)
This feature is very much trending in all social media platforms. Instagram and Facebook have already applied this feature, and users are finding it very captivating. This feature can help your audiences to try wearable products using their device’s camera.
Most of the major brands, like Lacoste, Cadbury, Lenskart, etc. have already implemented this feature to impress their customers. Ecommerce businesses will get some huge benefits through it, as Facebook has already given this leverage in its marketplace feature. This future tech can really turn your enterprise into the best social media company in India.
Other platforms are implementing this add-on so that users can try out this feature when they find a promotional post of a wearable product. This feature also adds 3-D view of the product, so that users can see it from any angle.
• Influencer marketing
This can be the most profitable aspect for your social media campaign. Influencer marketing can help you to grow your brand with a maximum of 8x better ROI and conversions. You just need to create a strategy for promoting the products through videos, visual content or any other beneficial resource.
The basic requirements for creating an influencer marketing strategy for your social media campaign are:
1. Potential influencers
2. Collaborative content plan
3. Video creation plan
4. Sharing of content on all media
Influencers usually have the most approachable methods to attain more customers from the targeted audiences. So, it would be a game-changing upgrade to your business as well as social media marketing campaign.
Gaining success for your brand through social media can really boost your revenue and get you better business outcomes. You just need to hit the right targets, use latest technologies, and focus on your key objectives. Even the best social media company in Delhi will attain this approach for their marketing campaigns.
